There are basically two parts to search engine optimization.

On-Page, which is how your page is designed and optimized for the keywords you want to be found for.

And the second is Off-Page, which includes backlinks and other related strategies.

The reason why backlinks are so critical to where your site is found on the search engines is because of the way engines like Google put a value on your site. They measure your sites ‘relevancy’ based on who and how many sites are linking to you. Some say links from your own niche are more valuable, but my tests have show that it doesn’t make much of a difference. Of course, it can’t hurt.

The backlinks a search engine finds is also like a vote for your website. And as in many other areas, the more votes the better, and in this case, the higher the ranking you receive.

So now that we know why backlinks are important, what is your strategy?

Are you building links occasionally, never or regularly?

Working with both online and offline businesses for 15 years now, I’ve seen many different ways of backlink building, and the only one that works every time is to build links consistently. Not once in a while, but regularly, at least once a month.

I recently did a test to prove this. I built links to a site regularly, at least once a month, for about 6 months. Then I stopped. I waited for a few months and checked my stats. My search engine positions dropped in half, and all the places where it was ranked on the first page were now on the second or third. Some listings even went as far as being dropped from the search engine completely. Here are a few screen captures of my stats from this site:

As you can see, not only did most all my good positions drop down a few pages, many of them dropped past the third page and as we all know, if you’re not on the first page, most often you won’t be found at all.

On the other hand, the sites that I build backlinks to regularly, every month, they continue to get higher and higher positions. Here are a few stats screen caps from one of our ‘consistent’ link building sites.

The strategy is best described as slow and steady, you don’t want to build thousands of links to your site at one time. You want to build them steadily every month and you’ll be rewarded in the long term with continually growing positions on the top of the search engines. Do everything you can to do it consistently, it’s not worth the drop in positions (and traffic) if you stop – and then having to start all over again.

I’ve tested and proven this with our sites for over a year now, regardless of any search engine updates or changes. It’s not the only strategy, but this ‘turtle’ strategy works – and it’s very rewarding.

Let me know what you think below. All the best and til next time!

Google Annihilation is basically a large 3-way or multiple link network that builds one-way backlinks you can use to increase traffic to most any web site.

Now let’s get to the specifics. Google Annihilation costs $37 per month and lets you generate links for up to 30 websites. After signing up, you can enter your website URL, select the category for your website, enter your site description, and up to 3 anchor keywords for anchor text linking. Then it asks you to enter your HTML header and footer (no instructions or tutorials are provided on how to do this part) and then when you submit, it gives you a PHP snippet to put on your website. Eventually your site becomes part of a large N-way or 3-way linking network.

Does it work?

Yes, it definitely works, but is it the best choice for you and your online business?

That’s the most important question since after reviewing Google Annihilation, it’s apparent that there is another service called Neurolinker already available that does the same thing, plus a great deal more, for less money.

Let’s compare what Google Annihilation offers compared to Neurolinker:

Google Annihilation:

• $37 for up to 30 websites
• ONLY 3 anchor keywords allowed
• Uses NO relevant website matching algoriths, only manual categories
• NO social bookmarking
• NO article marketing
• NO user options for selecting relevance of links vs. number
• NO ability to reject any outbound or inbound links
• NO tutorials or instructions
• NO forum

Neurolinker:

• $27 for up to 100 websites
• Virtually unlimited anchor keywords using advanced keyword syntax
• Uses complex algorithms for finding most relevant websites, and lets you pick manual categories as well
• Article marketing component with article spinner
• Free website content for your website from articles
• Collaborative social bookmarking system for permanent links from social BM sites
• Can reject any inbound and some outbound links
• Offers additional code snippets in JSP, CFM, ASP in addition to PHP (so most any site running on any platform can use the code)
• Lots of tutorials and instructions
• A forum for help and suggestions from other users

As you can see, Google Annihilation appears to a ‘lite’ version of Neurolinker at a higher cost. Neurolinker allows up to 100 sites compared to 30 and offers additional promotional tools not available in Google Annihilation.

Obviously both systems work, there is plenty of evidence from testimonials plus my personal experience reviewing Google Annihilation and using the Neurolinker system. The main idea behind both is developing a network of sites that will build one way backlinks to your site. This will increase your site page rank, search engine position and as a result, organic search engine traffic.

Why pay more for less with Google Annihilation? In my opinion, Neurolinker offers a great deal more value, resources, support and potential traffic that’s easier on your pocketbook. In the long run, a much more effective way to get more traffic to your sites.

Learn about both systems here:

• Google Annihilation
• Neurolinker

To your best success!

Mark Idzik