Is This Your Backlinking Strategy?
If you have an online business or are involved in helping online businesses, you’re already aware of the importance of backlinks. If not, you may ask why?
There are basically two parts to search engine optimization.
On-Page, which is how your page is designed and optimized for the keywords you want to be found for.
And the second is Off-Page, which includes backlinks and other related strategies.
The reason why backlinks are so critical to where your site is found on the search engines is because of the way engines like Google put a value on your site. They measure your sites ‘relevancy’ based on who and how many sites are linking to you. Some say links from your own niche are more valuable, but my tests have show that it doesn’t make much of a difference. Of course, it can’t hurt.
The backlinks a search engine finds is also like a vote for your website. And as in many other areas, the more votes the better, and in this case, the higher the ranking you receive.
So now that we know why backlinks are important, what is your strategy?
Are you building links occasionally, never or regularly?
Working with both online and offline businesses for 15 years now, I’ve seen many different ways of backlink building, and the only one that works every time is to build links consistently. Not once in a while, but regularly, at least once a month.
I recently did a test to prove this. I built links to a site regularly, at least once a month, for about 6 months. Then I stopped. I waited for a few months and checked my stats. My search engine positions dropped in half, and all the places where it was ranked on the first page were now on the second or third. Some listings even went as far as being dropped from the search engine completely. Here are a few screen captures of my stats from this site:
As you can see, not only did most all my good positions drop down a few pages, many of them dropped past the third page and as we all know, if you’re not on the first page, most often you won’t be found at all.
On the other hand, the sites that I build backlinks to regularly, every month, they continue to get higher and higher positions. Here are a few stats screen caps from one of our ‘consistent’ link building sites.
The strategy is best described as slow and steady, you don’t want to build thousands of links to your site at one time. You want to build them steadily every month and you’ll be rewarded in the long term with continually growing positions on the top of the search engines. Do everything you can to do it consistently, it’s not worth the drop in positions (and traffic) if you stop – and then having to start all over again.
I’ve tested and proven this with our sites for over a year now, regardless of any search engine updates or changes. It’s not the only strategy, but this ‘turtle’ strategy works – and it’s very rewarding.
Let me know what you think below. All the best and til next time!